Not Such a Bright Idea

On the ill-fated "Brights" fiasco

This is a blast from the past. I wrote this 20 years ago now, in response to the idea that atheists/secularists should start calling themselves “Brights”.

When Tony Blair first became leader of the Labour Party in 1994, the Sun newspaper, a British tabloid, took to calling him ‘Bambi’, presumably in the hope that the nickname would become established in the public consciousness. It did not, of course, for it lacked any kind of resonance with what people could believe about Blair. He wasn’t a child, his leadership was anything but childlike, and he lacked the requisite number of legs to be a baby deer. Not discouraged, the Sun was at it again in 2001, this time when Iain Duncan Smith became leader of the Conservative Party. In what was probably a desperate attempt to establish his man of the people credentials, it started to call him ‘Smithy’. A quite absurd conceit, given his double-barrelled name and former career as an army officer. Needless to say, this nickname didn’t catch on either, and now, almost universally in the UK media, Duncan Smith is known as IDS.

None of this is surprising. If your aim is to coin, ex nihilo, a name or epithet which quickly gains widespread public acceptance, the chances of success are not great. Even the media, with its ability to address massive audiences, fails as often as it succeeds. Thus, for every ‘Slick Willy’, you’ll find that there is a ‘Bambi’, for every ‘loony left’ a ‘Doris Karloff’.

This is a comforting thought for a secularist at the present time. For a rather unfortunate meme has lately infected the minds of some leading exponents of a naturalistic worldview. It is a meme that says it would be a good idea if people without belief in things supernatural started to call themselves ‘brights’.

The whole thing started with two people from Sacramento, California, Paul Geisert and Mynga Futrell. Though atheists, they did not want to be referred to as being ‘godless’, so they came up with the word ‘bright’ to better describe their naturalistic worldview. Their hope is that other nonbelievers will also use the word, and that it will become an umbrella term for the whole range of naturalistic philosophies (i.e., atheist, agnostic, humanist, etc.). They have setup a website, The Brights Net, to this end, and have attracted several high-profile supporters, including Richard Dawkins and Daniel Dennett, both of whom have written articles advocating for the idea.

It is easy enough to understand the attraction of this idea. The naturalistic philosophies of the non-religious do not play the same kind of high-profile role in political and civic life as do the supernaturalist ideas of their religious counterparts. This is the case particularly in the United States, but also in the United Kingdom, where, for example, assorted bishops get to sit on various ethics committees simply because they are bishops. Given this situation, any intervention that promises to raise the profile of naturalistic thinking is bound to be attractive—at first sight. The trouble is that it doesn’t take too many more sights of the brights idea to realise that it is badly flawed.

First, ‘bright’ is just the wrong word. How it was chosen in the first place isn’t quite clear. It seems to have had something to do with the fact that it is a ‘positive’ and ‘memorable’ word; and also that it is sufficiently puzzling or enigmatic when used as a noun – ‘I am a bright’ –that it invites the response, ‘What’s a bright?’, thereby allowing a person to talk about their naturalistic worldview. But there are major problems with the word.

The first is that its enigmatic quality is indicative of a fundamental arbitrariness in its relationship to the phenomenon that it names. It’s the let’s call Tony Blair ‘Bambi’ problem. Dawkins imagines that a bright might have a conversation which goes like this:

“What on earth is a bright”? And then you’re away. “A bright is a person whose world view is free of supernatural and mystical elements….”

“You mean a bright is an atheist?”

“Well, some brights are happy to call themselves atheists. Some brights call themselves agnostics. Some call themselves humanists, some freethinkers. But all brights have a world view that is free of supernaturalism and mysticism.”

(Richard Dawkins, ‘The future looks bright’, The Guardian, June 21^st 2003)

All very nice, except that the conversation is far more likely to go something like this:

‘What on earth is a bright?’

‘A bright is a person whose world view is free of supernatural and mystical elements.’

‘Right. So why the word “bright” then?’

‘Err. Well it’s a positive word. And memorable.’

‘So is the word “truffle”, but you wouldn’t call yourself a truffle. So why “bright”?’

‘Well, it’s what this couple from Sacramento came up with… and it is a very cheerful word!’

The arbitrariness of the choice of the word ‘bright’, though undermining its potential as a meme, would not matter so much were it not for the fact that one of the established uses of the word is as an adjective meaning ‘clever’ or ‘intelligent’. The problem here is that in the absence of an obvious reason to explain how it is that the word ‘bright’ designates a person who espouses a naturalist worldview, it is easy to jump to the conclusion that what is being suggested is that it is more intelligent to embrace naturalism than it is to embrace supernaturalism.

It must be said that the supporters of the brights idea are quite clear that the word should not be taken to be an adjective in this way. However, this does not make the problem go away. It should be obvious why it does not. For starters, there is the trivial point that you cannot strip a word of its associations simply by denying that you intend them. [1] Nor can you do so by using the word in a slightly strange way (i.e., as a noun). If someone announces that they’re a bright, then likely it will occur to their audience that what they actually mean is that they are bright. The fact that they will also be unable to explain why the word ‘bright’ is appropriate as a label for someone with a naturalistic worldview will do nothing to allay this suspicion.

There is also a slightly more complex point to be made here. To be an atheist in the United States – and also in some ways in the United Kingdom - is to set oneself against the dominant culture. There is, therefore, a tendency to associate atheism with a certain kind of intellectual independence. This is reflected in the names of the groups with which many atheists associate (e.g., freethinkers; skeptics; etc). And it also underpins the anti-intellectual sentiment of much of the religious sermonising characteristic of Christian fundamentalism. The problem with the word ‘bright’ is that it is too easily seen as confirming this link between atheism and intellectuality. Or to put this more precisely, if people with no belief in god begin to self-identify as brights, they run the risk of apparently confirming what many religious people already suspect about them, that they consider themselves to be better or more intelligent than people who believe in a god.

Does this matter? Yes it does, if one is interested in convincing people of the merits of a naturalistic worldview. To start with, there is the obvious point that people are more likely to be receptive to new ideas if they feel that they are being treated with respect. But perhaps more worryingly, a movement which self-identifies as a movement of brights makes itself a hostage to rhetorical fortune. It is extremely easy—and, it must be said, very tempting—to parody the whole idea of a brights movement. And, of course, this is exactly what the enemies of a naturalistic worldview will do should the idea take off. The brights movement will find itself transmogrified into a ‘We’re smarter than you’ movement. And, at that point, protesting that the word was chosen simply because it is ‘warm’ and ‘cheerful’ will just result in more parody and more laughter.

‘Bright’, then, is the wrong choice of word to designate a person with a naturalistic worldview and as an umbrella term for a movement. But substituting a different word won’t make the brights idea a good one because it is muddle-headed for other reasons. Perhaps the most interesting of these has to do with what appears to be an unspoken assumption about people with a naturalistic worldview.

The assumption seems to be that the rejection of supernaturalism is enough to qualify someone as a person without religion. This claim is only unproblematic if one defines religion as involving supernatural beliefs. However, there is at least an argument that the sphere of the religious can be extended to include aspects of the secular world. It is an argument inspired by the French sociologist Emile Durkheim. He claimed that the realm of the sacred is distinguished by the separateness of its objects from those of the world of the profane, and by the system of interdictions that prevents them from being denied. [2] If one accepts this conception, then there are secular phenomena that qualify as sacred. So Durkheim talks of ‘common beliefs of every sort connected to objects that are secular in appearance, such as the flag, one’s country, some forms of political organisation, certain heroes or historical events’, which are ‘indistinguishable from beliefs that are properly religious’; and he notes that ‘Public opinion does not willingly allow one to contest the moral superiority of democracy, the reality of progress, [or] the idea of equality, just as the Christian does not allow his fundamental dogmas to be questioned.’

It is easy to understand what Durkheim is getting at. It is only necessary to attend a meeting organised by a group like the Revolutionary Communist Party of Britain to become very quickly aware that people can hold secular beliefs to be every bit as inviolable as religious beliefs often are for the religious. Of course, this point is already well understood. For example, in a review of Steven Rose et al’s Not in Our Genes, Richard Dawkins, commenting on their arguments against ‘genetic determinism’, has this to say: ‘The myth of the "inevitability" of genetic effects has nothing whatever to do with sociobiology, and has everything to do with Rose et al’s paranoiac and demonological theology of science. [my italics]’ (Richard Dawkins, New Scientist 24 January 1985).

What this means for the brights idea is that the criterion of a naturalistic worldview is no guarantee that people will be free of the kind of thinking which is quite reasonably described as ‘religious’. Or to put this another way, it is no guarantee that people will not be committed to beliefs, or sets of beliefs, which are beyond rational scrutiny in the same way as are many of the beliefs which are associated with theism. Possibly the supporters of the brights movement will not deny this, but rather claim that it does not matter too much, that their expectation has never been that they will create a movement of absolutely rigorous thinkers, each one holding up their beliefs to the light of reason. Fair enough. Except for two further points.

First, there is just a suggestion in some of the writings of the supporters of the brights idea that they see themselves as the true inheritors of the Enlightenment tradition. Well, it just isn’t this clear-cut. First off, the belief in a deity, in and of itself, does not rule out an attitude towards this world which is entirely consistent with the Enlightenment emphasis on reason and the progress of human knowledge. But perhaps more significantly, many people who qualify as brights would have a decidedly ambivalent attitude towards the products of the Enlightenment. Just consider, for example, that many Marxists would agree with Rose et al that ‘science is the ultimate legitimator of bourgeois ideology.’ (Not in Our Genes). And that from amongst the whole caboodle of postmodern thinkers, at least some will be prepared to commit to agnosticism, and will no doubt claim something like ‘that progress in social thought is not possible without a thorough critique of the Enlightenment, whether for its justification of the domination of nature, or its authoritative support for belief systems like scientific racism or sexism, or for the monocultural legacy of its assumptions about rationality.’ (Andrew Ross, The Sokal Hoax).

Which thoughts lead on to the second point about the kind of movement the brights idea is likely to foster. It is certainly going to contain some odd bedfellows. Scientific atheists and Marxist atheists will be united in thinking that there is definitely no god, but they’ll fight like cats and dogs over the fate of the bourgeoisie. The agnostics will irritate both groups by sitting on the fence, whilst freethinkers drive themselves crazy trying to find a viewpoint unique to themselves. The skeptics will watch the whole thing from afar with slightly cynical smiles while debunking their four millionth crop circle, and the postmodernists will talk past themselves, as per usual. As for the rest of the world? They won’t see past the name, and the result will be parody and scorn. Therefore, one can only hope that the ‘bright’ meme fails on its evolutionary journey.

Footnotes

[1] The observant reader will notice that there is an echo here of the criticism that some people have made of the language of Dawkins’s The Selfish Gene. For the record, I think the criticism is misplaced in the case of The Selfish Gene.

[2] There’s obviously a lot more to Durkheim’s argument than this mere bald assertion. See his The Elementary Forms of Religious Life; and also, for a summary of the argument I’m making here, J. C. Alexander’s The Antinomies of Classical Thought: Marx and Durkheim (Routledge, 1982), pp. 242 -250.